At the moment, AI cannot completely replace digital marketing jobs. In fact, the presence of AI in the marketing department has created more jobs than it used to create. If you are a digital marketer, you may be worried that AI may soon replace you, which will completely kick you out of your job. But is it really possible to automate the production of content and customize it perfectly at the same time? The answer is yes.
Marketing automation and personalization with artificial intelligence is an excellent combination that brings a unique level of personalization in marketing. With this, companies can gain a significant advantage in the war for customers, increasing sales and revenues in the post-pandemic era. Today, AI can automate many marketing tasks. Digital marketing is all about obtaining, organizing and analyzing customer data.
Much of this work can be done through automation. With automation technology, marketers can use MarTech solutions to analyze data and segment customers and prospects into their appropriate groups. This helps marketers create targeted, data-driven campaigns. Ultimately, companies will sink or swim depending on how effectively they take advantage of the marketing tools they have at their disposal. There are still so many things artificial intelligence can't do, especially when it comes to marketing and human engagement.
A useful automation tool is multi-channel or multi-touch attribution, which allows marketers to simultaneously track all their channels and evaluate their effectiveness in collecting leads that convert into sales. This is especially true for traditional companies, especially those that have relied on the conventional marketing model for the longest. Marketing automation takes this and applies it to your website in the form of tools like website chatbots that greet your customers and help them find what they're looking for automatically. The right self-learning AI application could quickly change the terrain under the feet of many salespeople who think their jobs can't be done by machines. This saves a lot of time and effort and frees marketers to focus on projects that require a more critical eye. Think of each platform as a different application on your smartphone; together, they allow marketers to measure and improve the effectiveness of marketing campaigns, automate repetitive tasks, and improve the back-end functionality of other tools.
The good news is that not all digital marketing jobs will fade with the addition of artificial intelligence. Individuals can use cryptographically secure digital identities to complete transactions without trust, without sharing sensitive personal information, so personal data no longer makes Internet users the product when it comes to the Internet. It is this capacity for self-education that makes AI systems a potential threat to some marketing functions and duties. Web 3.0 enables marketers and advertisers to re-establish trust and reconnect with their consumers, giving them control and ownership of their data, and providing them with real value. However, using AI to automate methodical marketing actions can help you free up time and focus on improving your digital presence and planning future campaigns. Only 51% of companies currently use some form of marketing automation and even fewer are fully automated and use this technology as effectively as possible. Digital marketing automation is constantly changing, and marketers can automate more areas of their work than ever before.
Industries are investing a lot of resources in AI, and as more AI use cases emerge, we'll discover even more impactful techniques for applying it to digital marketing.