Essentially, any company that wants to increase its online presence and attract more customers online can benefit from digital marketing services. This is the case for a growing number of companies, as more and more consumers rely on the Internet to find the products and services they are looking for.
Digital marketingis important because it connects a company with its customers when they are online, and is effective in all industries. It allows businesses to reach their ideal customers when they're on Google through SEO and PPC, on social media with social media marketing, and through email with email marketing.
In fact, consistent internet usage among adults increased by 5% in just the last three years, according to Pew Research. And while we say it a lot, the way people shop and purchase has really changed, which means that offline marketing is no longer as effective as it used to be. With digital marketing, you can focus your efforts only on the potential customers most likely to buy your product or service. Take for example a successful campaign on social media, where a video had more than 13 million views and more than 5000 posts.
You may be surprised, but even law firms have benefited from a defined digital marketing strategy, even though only 75% of law firms don't have it. The most progressive health centers are taking advantage of this momentum by implementing blogs, questionnaires and online portals that allow them to interact with future patients. The more a person develops digital trust in a healthcare provider, the more they tend to trust them in person. The entertainment industry also relies heavily on digital marketing.
The ability to attract you and make you feel that you are part of the story is the whole purpose of the entertainment industry. What better way to do this than through digital marketing? Digital marketing is promoting your business and your products online. The algorithms used to boost Facebook, Instagram, Google, LinkedIn, and publishers control your visibility and how much you pay, so to gain visibility, digital marketers need to familiarize themselves with the latest techniques. That's why my books on professional marketing have more than 500 pages, but they can only address the best practices that we detail in Smart Insights.
Not sure where to start? Access our dedicated marketing strategy solutions for business members and get all the tools you need to optimize your marketing strategy across 10 of the most popular marketing channels and strategies. Incredibly, I originally suggested these 10 reasons to invest in digital marketing twenty years ago, but they are still important, so I have continued to evolve approaches to developing digital strategies in line with the latest digital marketing trends. So, if you don't have a strategy yet, or perhaps you want to review what business topics are important to include in a strategic review, we have established the 10 most common problems that, in our experience, arise if you don't have a strategy. We recommend a 90-day planning approach (template) to prioritize your activities through the RACE growth process, which identifies 25 key digital activities that you need to continually refine by prioritizing the ones that matter most.
Our 90-day RACE growth system approach will help you create a similar process to improve your results. As a member of Smart Insights, you'll have access to strategy and planning tools, including digital maturity and performance benchmarking, and periodic marketing data reporting, so you can track where you stand in a competitive landscape. An example of this is the use of digital marketing channels such as social media and blogs to deliver relevant and useful content on popular trends in your industry. Not only can digital marketing strategies be more affordable than traditional methods of advertising, they also often offer attractive ROI for business owners.
Without specific objectives it's hard to predict what kind of results you want to get from your online digital campaign. Using digital marketing helps you take the guesswork out of who your customers are so you can personalize communications and refine segmentation. The first step to achieving these goals is to develop an understanding of digital marketing and how it can have a positive impact on your business. Small businesses should consider the global market for online leads and benefit from the convergence of their traditional and digital marketing.
Digital marketing helps you reach a wider audience than you could through traditional methods and target potential customers who are more likely to buy your product or service. If you are still unsure if your company needs digital marketing services or would like to consult with an expert, feel free to contact us at SAG IPL to schedule a meeting. In addition, new and effective forms of digital marketing increase the exposure of your customers and create effective brand recognition. Online PR is the practice of ensuring won online coverage with digital publications, blogs and other content-based websites.
Inbound marketing is a methodology that uses digital marketing assets to attract, attract and delight customers online. In larger companies these tactics have several specialists each of which focuses on one or two of the brand's digital channels. Similarly if your business is not working properly and your profits are steadily decreasing then you need a digital marketing agency.