Who need digital marketing the most?

A recent study found that between 70 and 80% of consumers research an online business before visiting it in person or making a purchase. What this means is that having an online presence is essential for companies that want to be found by potential customers. You may be surprised, but law firms have benefited from a defined digital marketing strategy, even though only 75% of law firms don't have it. The most progressive health centers are taking advantage of this momentum by implementing blogs, questionnaires and online portals that allow them to interact with future patients.

The more a person develops digital trust in a healthcare provider, the more they tend to trust them in person. Film and television have always had to do with fan participation. The ability to attract you and make you feel that you are part of the story is the whole purpose of the entertainment industry. What better way to do this than through digital marketing?.

By the end of the day, every industry has come to rely on online advertising tactics in one or more ways. And with Industry 4.0 and what comes next, the need for digital marketing only continues to increase. So much so that most industries have started making long-term digital marketing plans for the future. So it's no longer a question of whether or not your company can benefit from digital marketing strategies.

The only question is how much your industry can reward your digital marketing efforts compared to other industries. It is expected and logical that marketers will benefit more from the introduction of digital marketing tactics. After all, digital marketing as we know it today constitutes every online interaction between business and consumer, no matter how small or insignificant. As experienced and resourced service providers, marketers act as mediators between industries and digital marketing trends.

And once a problem comes into play that requires the attention of a medical specialist, people should be able to find the best option for them online. That's why the healthcare industry is among those in need of digital marketing services. By offering interesting articles and useful tips that can help people resolve their emergencies, medical professionals can gain the trust of others, expand their patient base and improve their digital impact. The retail industry is among the best when it comes to the ROI it can generate through digital marketing.

With more and more consumers looking for quick online solutions to purchase products, retail companies have no choice but to take their business online. In the past, we discussed some of the best platforms for creating e-commerce websites. It is through an excellent user experience and responsive web design that retail companies can attract business and ensure an increase in their revenues. The other part of the coin comes from the use of various channels to promote products.

One of the most popular digital marketing solutions that e-commerce companies rely on is social media advertising. With the help of trained social media marketing agencies, a company can easily promote its products, increasing its customer base and brand awareness in the process. And this is an approach that applies to both small retailers and large retailers. Marketing has always played a crucial role in the automotive industry.

Given what luxury products they are, car manufacturers have always invested in marketing, whether it's through magazines, TV commercials, radio spots, billboards, etc. Nowadays, that has evolved through digital marketing solutions, becoming the main tool for promoting and selling. Moreover, digital marketing is saving the automotive industry thousands of dollars compared to traditional marketing tactics. The education and training industry is among the largest low-budget beneficiaries of digital marketing solutions.

According to research, one in two educational institutions use digital marketing to raise funds for events. And this only puts it on our list of industries that benefit from digital marketing. Focusing on visual campaigns, the food industry relies heavily on social media marketing strategies and paid advertising campaigns. The campaigns focus on the emotional connection that people have with various types of cuisine.

And the results that can be achieved by applying the right solutions can be very cost-effective for restaurant owners. When it comes to organizing events, promoting upcoming movies or live shows, nothing can be more effective than using social media channels to do so. The entertainment industry also uses these approaches to introduce new trends and ideas into the minds of fans. We mentioned earlier the importance of digital marketing solutions in the retail industry.

There is a direct connection to the fashion industry here, as more and more consumers are buying fashion accessories online. Platforms such as Instagram, Facebook, Twitter and Pinterest are quite fast in terms of how fast they promote things online. So in a few seconds, new fashion trends can reach thousands of spectators. Smart fashion marketers are also great for using top-of-the-line marketing campaigns.

In addition, they repeat their campaigns across a variety of marketing channels to create broad resonance and regain value. As people continue to move from one place to another, looking for that perfect life, real estate agents have their hands full. The real estate industry continues to expand despite the crisis, with more people looking to replace the overcrowded urban lifestyle with a quiet and peaceful rural lifestyle. And with the innovative solutions offered by digital marketing, real estate agents can expand and become more visible to potential customers.

While social media channels are a proven way for real estate agents to promote properties, increasing their online presence depends on the work of agencies and SEO tactics. Brokers, agents, specialists, real estate agents and engineers explore a range of digital marketing channels to present their properties to their potential customers. And if you stay ahead of the competition on search results pages, you can earn a name and slowly build your own brand in real estate. Digital marketing is one of the biggest game changers when it comes to connecting customers with major brands.

Digital marketing also helps you measure and optimize the performance of your marketing campaigns. We can safely project that all industries will come to reap the benefits of digital marketing from now on. In fact, consistent internet usage among adults increased by 5% in just the last three years, according to Pew Research. And while we say it a lot, the way people shop and shop has really changed, which means that offline marketing is no longer as effective as it used to be.

This was a successful campaign on social media, as the video had more than 13 million views and more than 5000 posts. Another reason why digital marketing is a must for most modern brands is that it allows companies to foster better customer relationships. While most traditional marketing provides one-way communication with the consumer, digital marketing allows two-way communication in real time. This makes it easier for brands to effectively address their consumers' questions and concerns without delay, while fostering brand relationships through quality consumer engagement.

The algorithms used to boost Facebook, Instagram, Google, LinkedIn, and publishers control your visibility and how much you pay, so to gain visibility, digital marketers need to familiarize themselves with the latest techniques. That's why my books on professional marketing have more than 500 pages, but they can only address the best practices that we detail in Smart Insights. The IAB also gives an indication of the breakdown of the budget on digital channels. This is useful, as it suggests a combination of the type of marketing activities we should invest in.

However, keep in mind that IAB data is based on data from major publishers and platforms, making it less representative of smaller companies and minimizing the importance of organic search (search engine optimization), digital PR, and influencer marketing. The data shows that, as you might expect, social media marketing and search marketing are significant investments in digital marketing. However, the data also shows that digital display and digital video are important. Remember that this is more representative of the spending of the larger companies that now use these channels to replace investment in print and television advertising.

Not sure where to start? Access our dedicated marketing strategy solutions for business members and get all the tools you need to optimize your marketing strategy across 10 of the most popular marketing channels and strategies. Incredibly, I originally suggested these 10 reasons to invest in digital marketing twenty years ago, but they are still important, so I have continued to evolve approaches to developing digital strategies in line with the latest digital marketing trends. So, if you don't have a strategy yet, or perhaps you want to review what business topics are important to include in a strategic review, we have established the 10 most common problems that, in our experience, arise if you don't have a strategy. We recommend a 90-day planning approach (template) to prioritize your activities through the RACE growth process, which identifies 25 key digital activities that you need to continually refine by prioritizing the ones that matter most.

Our 90-day RACE growth system approach will help you create a similar process to improve your results. People's love for food usually comes from a personal place. Maybe a recipe your grandmother cooked, or the first meal they prepared with your child. Either way, they're usually fiercely passionate about the foods and recipes they love.

And, by extension, they love the brands that make them. This is what food companies do to keep their audience happy and revenue flowing. Every company that wants a sustainable and loyal online following needs more than an official social media page and a dedicated website. The best salespeople in the entertainment industry know how to spread the influence of their company on a wide radio.

Think of communities like Facebook groups and pages, Google hangout sessions, dedicated forums, etc., all dedicated to extending the narrative of your company's products and services. If you want your content to attract meaningful participation, let the general orientation of the discussion guide you in creating relevant content. A good source of inspiration would be Viral Thread, a Facebook channel with more than 20 million followers that really knows how to make viral video content and that earns millions of views per video. One thing that retail companies increasingly have is an email list.

Email has proven to be the most effective channel for reaching your customers and site visitors in a personalized way. With email, you can re-target those who have visited your site but haven't purchased. You can then offer discounts to customers on the products they view, alert your customers to new products in your inventory, and so on. Successful retail companies use social media to engage with their audience, announce offers and discounts, respond to complaints.

Social media is generally used to maintain a positive public perception of your brand. They do this through an official social media page and affiliate pages and online communities; social media is the most effective public relations tool for any business. At the slightest malfunction of the body's system, what most people do is connect to the Internet to learn more about their symptoms. People increasingly rely on online information to make health care decisions.

It makes sense that these medical experts and organizations are the ones who provide that information. Create an easy-to-use and easy-to-navigate website. Content needs to be properly organized so patients can easily navigate through it and find what they are looking for. It is estimated that a good flow of information and a web copy can deliver an ROI of up to 83 percent for your company.

Successful medical companies prioritize content marketing, specifically with a blog. They provide a continuous flow of detailed information about various health conditions. From how to detect them in time and how to treat them, medical blogs provide answers to the most frequently asked questions. In this way, patients receive a constant value without having to visit the doctor.

SEO efforts are a must for every company in every industry. The medical industry owns 1 percent of all Google's daily searches (i.e. 35 million searches per day). Successful medical companies focus their content on relevant words and phrases that their patients use in their practices.

Use a keyword research tool to find the top-ranking terms your patients use to search for their type of business. Use them on relevant pages of your website to drive organic traffic. Remember, the best content with the worst SEO is just a waste of good knowledge. Similarly, if your business is not working properly and your profits are steadily decreasing, you need a digital marketing agency.

So, to help you get started, we've put together a list of the top 11 companies that we think have implemented a dynamic digital marketing strategy that increased the company's ROI and added value to customers. The following companies don't just do digital marketing, they create experiences and content that captivate their audiences and deliver outstanding brand awareness. Zappos, Leader in Online Footwear Trading, Sets Gold Standard for Online Customer Care. In fact, its CEO wrote the book about it.

It's no surprise that they have a stellar digital strategy. Not only does Zappos offer a 365-day money-back guarantee, but it also has free shipping both ways, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to work hard to promote its online presence, its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way. As one of the main sponsors of MLB, the company wanted to execute its “priceless strategy” and take advantage of the Chicago Cubs reaching the World Series for the first time in 71 years.

Why? So they could be part of the story if (and when) the Cubs won. What is the best way to do it? An effective digital marketing campaign. Uniqlo created the world's first “fast-moving images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to offer a unique product code that is indecipherable to the naked eye.

The Porsche 911 has been the dream car of almost every American child for over 50 years and has had a strong dominance in the hearts of many car enthusiasts for several generations, which is why Porsche's mobile strategy was so great. At a time when most people use “wallpaper” on their home screen rather than on their walls, the company aimed to reintroduce 911 into a new generation focused on mobile devices. Find out how we've helped organizations from higher education to entertainment, nonprofits and Fortune 1000 brands. If marketers master one or more of these channels, they can benefit from it by helping other businesses and individuals increase their online presence.

And depending on the objectives of your marketing strategy, marketers can support a larger campaign through the free and paid channels available to them. Here's a quick overview of some of the most common digital marketing tactics and the channels involved in each of them. In the end, these affordable and effective digital marketing strategies help companies make the most of their marketing budget. This simple division of digital best practices can also help students learn beyond the complexities of different types.

For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople through your website and digital support channels. If your business is business-to-business (B2B), your digital marketing efforts are likely to focus on generating leads online, with the ultimate goal of having someone talk to a salesperson. If you need inspiration for content, listen to the best podcasts for digital marketers and learn the tricks of the trade. Even big companies with big marketing budgets need to be aware of how they spend their money on marketing.

However, that doesn't mean that every company should implement a digital marketing strategy in the same way. For that reason, many automakers, and especially local dealers, are spending less and less on traditional media and increasingly on digital marketing. Business owners can save money by implementing affordable digital marketing tactics for some campaigns, while also allocating funds to campaigns that may require more expensive traditional marketing materials. While traditional marketing tactics require you to wait until the campaign has completed its course to review what worked and what didn't, digital marketing analytics tools allow you to see the performance of your campaigns in real time and make adjustments to your campaigns on the spot.

. .

Heidi Sor
Heidi Sor

Hardcore coffee lover. Hipster-friendly web scholar. Subtly charming travel scholar. Avid music expert. Beer expert.