Digital marketing is a field that is suitable for people of all ages and backgrounds, especially those with knowledge, skills, and interest in areas such as audio and video production, e-commerce, web design, social media, analytics, mobile marketing, content management, and marketing strategies. Companies need to rank high in search engine results, so they need people with expertise in these areas. According to SEO Basics, the demand for SEM specialists is growing almost 100% per year, while the demand for SEO specialists continues to grow due to a shortage of skills in the labor market. With so much confidence in data and analytics to drive marketing campaigns and effective budgets, data analysts will always be in demand.
Our recent research with The Economist Group showed that hiring data and analytics talent is the toughest of all marketing disciplines according to 39% of senior marketers. Therefore, becoming an expert in this area will bring excellent career opportunities. If you can work on your own and be successful at it, you were born to dedicate yourself to digital marketing. You must be extremely motivated, organized, and independent.
You must be productive even when there is no one to guide you and solve problems to get out of every dead end. This is especially true if you propose yourself as a digital marketing consultant. According to LinkedIn, the position of “Digital Marketing Specialist” is among the 10 most demanded jobs with 860,000 vacancies. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics and more.
The digital marketing professional perspective for SEO specialists is strong. There is a great need for professionals who understand social media, content quality score, competitive analytics, mobile search, and website analytics. All of these bases must be covered to maximize online traffic. Digital marketing also known as online marketing refers to all marketing efforts that are made on the Internet. Companies leverage digital channels such as search engines, social media, email, and other websites to connect with current and potential customers.
This also includes communicating via text or multimedia messages. Marketers need to be analytical and creative. They have to process large databases full of numbers and analytical knowledge. From these datasets they have to draw logical conclusions that drive content, SEO, social media and outreach strategies to drive traffic and awareness. This requires a very analytical mind but there is also a level of creativity that is extremely powerful for digital marketers.
You must be able to take these complex concepts and condense them into a few simple easy-to-assimilate examples and instances. If your statistics tell you that your audience is on YouTube for example you'll need to think outside the box to create a 30-second ad that grabs attention and forces users to act. Users like to be surprised and dazzled which requires a level of creativity that top digital marketers naturally exude. Inbound marketing is a methodology that uses digital marketing assets to attract engage and delight customers online. Complement your communication and creativity skills with endless scholarships learning about SEO web design graphic design public relations sales and the myriad other fields related to digital marketing. One of the main challenges you'll face as a digital marketer is getting people to visit your company's website.
BrainStation is the world leader in digital skills training enabling companies and brands to succeed in the digital age. Here's a quick overview of some of the most common digital marketing tactics and the channels involved in each of them. If your business is business-to-consumer (B2C) depending on the price of your products the goal of your digital marketing efforts is likely to be to attract people to your website and get them to become customers without needing to talk to a salesperson. Whether you're captioning an Instagram post or writing a thousand-word thought leadership article for your company's blog excellent storytelling skills (including writing editing and visual storytelling) are always a plus for a digital marketer. The digital marketer typically focuses on a different key performance indicator (KPI) for each channel so that he can correctly measure the company's performance on each channel. At first glance content writing and copywriting may seem like the same digital marketing function but as you get started in digital marketing you'll see that they have two different jobs. Anyone involved in marketing or business leadership should consider that their current and potential level of digital marketing skills is very valuable. Choosing a career is a difficult decision process so don't ignore or confuse the signs that you were born to be a digital marketer. Digital advertising has an excellent professional perspective in digital marketing for competitive creatives looking for a fast-paced people-oriented environment. Nikita Duggal is a passionate digital nomad with specialization in English language and literature; a word expert who loves writing about raging technologies digital marketing and professional puzzles.
As we mentioned before digital marketing is based on learning new things and understanding the evolving market. Even if you weren't born with a pacifier in one hand and a copy of Gary Vaynerchuk's latest marketing book in the other you can embrace and perfect these qualities to become an exceptional digital marketer. If you're already doing digital marketing you're likely to reach at least some segments of your online audience.
