When did digital marketing started in india?

Internet services launched in India on 15 August 1995 by VSNL. It didn't take long for the Indian business community to explore the potential of Internet marketing in India. The following year, that is, 1996 saw the launch of IndiaMart's B2B marketplace, and with that began the history of digital marketing in India. The term digital marketing was first used in the 1990s.

The digital era took off with the advent of the Internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted, but did not allow them to share this information over the web. Until then, marketers around the world were still unsure of the digital platform. They weren't sure if their strategies would work, since the Internet had not yet been widely deployed.

By then, marketers realized that Internet users were increasingly using search engines to find information online. Therefore, people started learning digital marketing through offline and online courses and also on their own by practicing. The fact that they bought something digitally makes them a superstar in front of their loved ones. In practice, digital marketing involves managing various forms of online business presence, such as websites, mobile applications, and social media company pages.

Another thing that significantly contributed to the growth of digital marketing is the rapid increase in digital payment gateways. Indiamart was the first company that helped revolutionize the growth of digital marketing in India. The future of digital marketing will witness the application of data analysis in a more refined way and will dominate future trends. As a result, most of rural India became digitally connected and trained to communicate and conduct digital transactions, creating millions of new customers for e-commerce and digital marketing as a whole.

After all, marketers are dealing with humans and not robots, so engaging with consumers to understand their pain points is still crucial for marketers to succeed. And even that was partly true during those days because there wasn't a big digital competition and Indians barely believed the fact that they could get real sales and customers doing digital marketing in India. Today, companies are shifting to a more digitally empowered configuration to take full advantage of the golden period of digital marketing that India is witnessing. By using these channels to deliver relevant information to people online, when to switch to the other digital marketing channel to get people to the next step of the digital marketing funnel, and when to request the sale to get the maximum number of conversions.

With the ultimate goal of persuading your audience and building credibility, content marketing typically covers content assets such as a blog post, infographics, e-books, videos, white papers, and webinars. We can say that digital marketing in India has greatly improved the lives of the general Indian population.

Heidi Sor
Heidi Sor

Hardcore coffee lover. Hipster-friendly web scholar. Subtly charming travel scholar. Avid music expert. Beer expert.