The digital era in India began with the launch of Internet services by VSNL on 15 August 1995. It didn't take long for the Indian business community to recognize the potential of Internet marketing in India. The following year, 1996, saw the launch of IndiaMart's B2B marketplace, and with that began the history of digital marketing in India. The term digital marketing was first used in the 1990s. The Web 1.0 platform allowed users to find the information they wanted, but did not allow them to share this information over the web. This made marketers around the world uncertain about the digital platform and whether their strategies would work, since the Internet had not yet been widely deployed.
However, it soon became clear that Internet users were increasingly using search engines to find information online. As a result, people started learning digital marketing through offline and online courses and also on their own by practicing. The fact that they could buy something digitally made them superstars in front of their loved ones. In practice, digital marketing involves managing various forms of online business presence, such as websites, mobile applications, and social media company pages. The rapid increase in digital payment gateways also contributed significantly to the growth of digital marketing. Indiamart was the first company to help revolutionize digital marketing in India.
The future of digital marketing will witness the application of data analysis in a more refined way and will dominate future trends. This enabled most of rural India to become digitally connected and trained to communicate and conduct digital transactions, creating millions of new customers for e-commerce and digital marketing as a whole. Engaging with consumers to understand their pain points is still crucial for marketers to succeed. This was partly true during those days because there wasn't much digital competition and Indians barely believed that they could get real sales and customers through digital marketing in India. Nowadays, companies are shifting to a more digitally empowered configuration to take full advantage of the golden period of digital marketing that India is witnessing. By using these channels to deliver relevant information to people online, when to switch to other digital marketing channels to get people to the next step of the digital marketing funnel, and when to request a sale to get the maximum number of conversions, marketers can reach their ultimate goal of persuading their audience and building credibility. Content marketing typically covers content assets such as blog posts, infographics, e-books, videos, white papers, and webinars.
We can say that digital marketing in India has greatly improved the lives of the general Indian population.