When did content creating start?

Content creation has come a long way since its birth in the 1700s, but it continues to evolve today. The phrase “content marketing” was born in 1996 in a debate for journalists at the American Society of Newspaper Publishers. Oppedahl knows when he said the phrase that it would quickly become one of the most important terms in marketing. As social networks evolved, they popularized a different type of content consumption than search engines.

The difference was reduced to a question of pointy versus passive. And, as Canva's director of B2B content, Rachael Perry points out, video content is positioned for massive growth now, especially now that video-first social platforms like TikTok continue to dominate. Perry says, “Almost everyone creates and absorbs visual content in today's world, and video is a great way to bring your brand to life and create more personal connections with your audience. Perry adds: “So far, creating videos has been complex, but there are new tools that make it easier.

If you can understand what your audience really needs, video can help you deliver that value in a memorable way. CEO %26 The co-founder of Slidebean, José (Caya) Cayasso, told me that he encourages brands to move away from the more traditional avenues of content marketing, blogging, email marketing and SEO to create wider moats around their content efforts. Cayasso adds: “You have to be incredibly smart and adaptable to be successful at video content, even more so if you're a brand than an individual.”. As HubSpot's senior content strategist Amanda Zantal-Wiener says, where I'm starting to see that content is taking a turn is in the area of empathy.

Over the next few years, marketers will start creating more content that is actually created with the mindset of putting yourself in the shoes of others, whether it's your customers, potential customers, partners, or someone else within your audience. She adds: They'll ask questions like, 'What does my audience need from me right now? What can I create to really help them?” That will become a requirement for marketers when they start brainstorming content. As Katelyn Seese, content strategist at Blue Frog, says, content marketing has the power to establish real connections with your audience and educate them on the value of your brand beyond your services, products or offers. Nowadays, consumers care much more about the who and why of your brand than what you do.

Understanding who your audience is and why they need your brand is the key to creating meaningful content that truly resonates with your audience. Giroux told me: “Over the next decade, content creation will be automated with tools backed by artificial intelligence and natural language processing.”. Widespread adoption of these tools will give marketers the ability to create quality content in a fraction of the time. At the same time, integrations will simplify technology stacks and end-user experiences.

Professionals will no longer need to understand complex tools, while workflows and team collaboration will be seamless. He adds, “With automation in content creation tools as a standard, designing or branding content, such as presentations, infographics, blog posts, and white papers, will be easy. She says, “As we enter an era where competitive content appears every minute, content teams will find it worthwhile to get more value out of every minute spent developing content. Coleman adds: “That means that existing material that is updated with new data and trends can compete with completely new content on the same topic, and spend less time and resources producing it.

As Trusted Health's vice president of marketing, Jill Callan says, with an average attention span that diminishes unless that of a goldfish, brands can no longer afford to have one-way conversations with their audience. Callan says: “The interactive content of your website or blog can help attract visitors and make complex information easy to digest. Callan adds, “At my company, Trusted Health, we've used this approach to engage our nursing audience with things like our Salary Calculator, which helps nurses get detailed information about each state's salary and cost of living. The best part? Creating contextual user experiences doesn't need to consume valuable engineering products or resources.

As Microsoft Advertising Senior Marketing Director John Cosley told me, zero-part data is the foundation of a relationship based on trust and value exchange. For consumers, it promises a personalized and more relevant experience with brands. In return, brands and companies receive a better vision and a long-term relationship. Content marketing is not a new concept.

In 1895, John Deere began producing a magazine for farmers as one of the first to adopt content marketing. In 1902, Jell-O began publishing recipe brochures to display its products in a useful and creative way. Content Creation Class Will Inherit Internet. Richard Florida coined the expression “Creative Class”, believing that these between 30 and 40 million would be the driving force of economic development in a post-industrial world.

Rather than boosting macroeconomics, the content creation class refers to the group of people who push content on the Internet, those who write blogs, those who upload videos to YouTube, and those who upload images to share them with the world. It then resurfaced in the 1960s and 1970s with the advent of home televisions, and that's when the content marketing industry began to flourish. As I just mentioned, video was becoming one of the most important, if not the most important, media for content marketing at the end of the last decade. Regardless of what you believe, John Deere and Franklin used content marketing as a way to promote their businesses and the word “content marketing” didn't even exist yet.

Companies began taking their marketing money away from top-tier celebrity commercials and targeting content creators and influencers with organic reach and high engagement rates. Typical forms of content creation include maintaining and updating websites, blogging, writing articles, photography, videography, online commenting, maintaining social media accounts, and editing and distributing digital media. It will be fascinating to see how content marketing continues to progress in the future, with more opportunities in the market than ever before. No matter how producers and individual companies manage to innovate when it comes to video marketing, the medium will be a pillar in the evolution of content marketing in the future.

The brand deliberately employs a diverse team that spans all ages to keep up with content marketing trends. So, what kind of lessons can we learn from the history of content marketing? You could write a book about these things, but we'll try to specify a few. Let's take a look at how content marketing has evolved over the past decade and how it will evolve in the next decade, according to expert predictions. If there's one thing to deduce from understanding the past and future evolutions of content marketing, it's not to get too comfortable.

The Internet became a dynamic channel, a laboratory where content marketers could continually find new ways to connect with the public. While portable devices have made it easier for everyone to become content creators, there will continue to be an inherent division as to who chooses to participate in the creation of content shared with the masses. With 2 million blog posts published every day, it's safe to say that content ranks high on marketers' agendas. Michelin published free travel guides to increase interest in cars, and Proctor %26 Gamble ventured into the first audio content marketing with its branded radio shows known as “telenovelas”.

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Heidi Sor
Heidi Sor

Hardcore coffee lover. Hipster-friendly web scholar. Subtly charming travel scholar. Avid music expert. Beer expert.