The history of marketing begins much earlier than most people think. While there is some controversy about how commercialization actually began, many historians believe that the concept began as early as 1500 BC. C. (before the common era) when Mesopotamian societies began mass production of goods that required quality control.
Competition also drove the need to increase production results and market shares across industries. Marketing began to emphasize distribution methods, as well as types of communication with the consumer. The goal soon became to persuade consumers that the goods and services provided by one company were better than those of another company offering the same. Companies and economies have a long history that goes back to ancient times.
People have been participating in trade for thousands of years. Therefore, the ancients used some forms of marketing while conducting business. The industrial revolution paved the way for more modern forms of advertising and retailing goods and services. While today digital advertising dominates as the most popular and valuable form, it has not always been the case.
Records of one of the first advertising practices on clay tablets in ancient Mesopotamia have been found in cuneiform writings. In 1854, Ernst Litfaß invented the advertising pillar in Berlin, Germany, because he wanted an organized form of advertising space. In the last 20 years there have been more changes in advertising than in the previous 2000 years, when ancient Egyptians recorded public notices in steel, until the 1980s, when advertisements were a kind of culture. In simple terms, digital marketing is the promotion of products via the Internet or any form of electronic media.
In marketing literature, the ongoing debate revolves around orientations or philosophies that could have informed marketing practice over different periods of time. A key question that has worried researchers is whether it is possible to identify specific orientations or mentalities that inform key periods of marketing evolution. When combined with greater awareness of the psychological underpinnings that turn visitors into customers (such as the agitation of problems, the separation between features and benefits, video testimonials and social proof) and the expansion of new social media platforms, the future of marketing belongs to anyone guess. Very soon, traditional marketing platforms will disappear and the digital market will take over completely.
The cuneiform tablet belongs to the collection of the British Museum and dates from 1750 BC. and was found in the archaic city of Ur, in ancient Mesopotamia i. In the future, new approaches to product, customer and brand positioning will lead to novel marketing approaches that will form the next stage of evolution in the field. Over the past 12 decades, marketing has moved from the simple act of informing potential consumers about the existence of a certain product to a complex network of interactions that take place in person, through the press, on the radio and on social media.