What is on-page seo?

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website's search engine rankings and generate organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing headlines, HTML tags (title, meta, and header), and images. On-page SEO (also known as “On-Site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs.

On-page SEO is the practice of optimizing individual web pages to rank better and get more relevant traffic on search engines. On-page refers to both the content and the HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals. On-page SEO (search engine optimization) refers to the process of optimizing your site's pages to improve ranking and user experience. For best results, your meta description should be 160 characters long.

Use our free tool to calculate your score in less than 60 seconds. On-page SEO (also called in-place SEO) is the practice of optimizing web pages to rank better in search engines. It includes optimizations for visible content and HTML source code. Internal links are important for on-page SEO because they help Google understand the relationship between the pages of your site.

So if you're already well-positioned and want to push things up or just want to go to town with your on-page SEO, here are some “advanced” optimizations. Since then, on-page SEO has become 10 times more complicated, with UX cues, new approaches to optimizing title tags, etc. External links are not a direct ranking factor, so linking to trusted websites won't boost your on-page SEO positioning. Unfortunately, they're also working hard to establish themselves in your industry, and you can be sure that they're using on-page SEO just like you.

In this step-by-step guide to on-page SEO, I'll explain the most important page-specific optimization best practices you should implement and why they're fundamental to your overall SEO strategy. On-page SEO has changed a lot since the beginning of search engines, while some of the fundamentals remain the same. Duplicate content is bad for on-page SEO, so make sure to regularly check your site for duplicate content and remove it. All other elements of on-page SEO come from high-quality page content, so invest extensive resources to develop and optimize it.

While there are no hard and fast on-page SEO rules for keyword density, make sure that target keywords appear naturally throughout your post. While readability isn't a direct ranking factor, it should be part of your on-page SEO process. On-page SEO is called on-page because visitors to your page can see the adjustments and changes you make to optimize your website (while technical and off-page SEO elements aren't always visible). Learn now how to optimize content on the page and page elements to classify universal and extended search items.

Once you have the basics of on-page SEO, you'll want to start focusing on more advanced aspects of on-page optimization.

Heidi Sor
Heidi Sor

Hardcore coffee lover. Hipster-friendly web scholar. Subtly charming travel scholar. Avid music expert. Beer expert.