Digital marketing is an essential part of any business's success. It helps to reach potential customers, build brand awareness, and increase sales. But with so many types of digital marketing available, it can be difficult to know which ones to use. In this article, we'll cover the top 10 types of digital marketing and how they can help your business grow.
Social Media Marketing (SMM) is one of the most popular types of digital marketing. It involves using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote your brand, content, and products. SMM can help you increase brand awareness, drive traffic to your website, and attract leads to your business. Content marketing is another type of digital marketing that involves providing valuable information to your audience.
This could be in the form of blogs, email newsletters, social media posts, or other channels. Content marketing helps to build trust with your audience by providing them with quality, knowledgeable content. According to a study, about 82% of customers feel more positive about a brand after reading its personalized content. Email marketing is another type of digital marketing that allows you to keep your subscribers up to date with informative and relevant content.
Your email updates deliver value to your customers and can help you gain their trust. Affiliate marketing is a performance-based marketing tool that offers companies a 100% return on investment (ROI). This makes it an attractive option for startups as it is cost-effective. Affiliate programs help store owners reduce costs and expand their customer base.
Mobile marketing is another type of digital marketing that allows you to get closer to your audience. Research shows that about 27% of the world's population uses voice search on mobile devices. Additionally, a study on time-consuming digital media in the United States found that smartphone use accounts for 69%, while desktop-based digital media accounts for less than 50%. Video marketing is also becoming increasingly popular as more people prefer to watch brand videos instead of other types of content.
According to a report from HubSpot Research, more than 50% of customers would like to watch brand videos instead of other types of content. If you offer videos to promote your brand and products, you'll get more potential new consumers than you expected. Landing page marketing is another type of digital marketing that involves creating pages on your website specifically designed for a particular purpose or goal. These pages are often used for lead generation or product promotion and should be optimized for conversions. Smartphone marketing is a type of digital marketing that focuses on creating content specifically designed for mobile devices. This could include push notifications or mobile apps.
Everything you create for mobile devices should fit the small size of the screen with user-optimized designs. Viral marketing is a type of digital marketing that relies on word-of-mouth promotion from influencers or customers who share your content with their networks. If your audience shares your content, your network will grow and drive traffic to your website. Finally, there are several tools available to help digital marketers optimize their web pages, social media images, digital ads, etc., for mobile devices. These tools are essential for creating successful digital campaigns and ensuring customers have a positive experience when interacting with the brand online. In conclusion, there are many types of digital marketing available for businesses to use in order to reach their goals. Depending on what aligns with the specific business requirements, different types of digital marketing can be adopted that will return optimal performance in terms of promotion and sales.