What are p's in digital marketing?

With the rapid increase in popularity of YouTubers, companies are now paying them to sponsor their products by making unboxing videos. This is a good example of how you can share the features of your products with millions of customers. On your website, you can make your product stand out using indicative images. Companies like Apple and Dyson do an excellent job of this, using stunning visuals to promote the latest features of their products.

It may seem impossible that the distribution of a product can occur in a digital environment, however, some companies only rely on it. Uber, for example, has a lot of drivers waiting for the golden call through its app to pick up a passenger. The user can easily see where the driver is and can immediately contact him through this digital medium. With so many possibilities to promote your brand and products, why don't you start with digital? Have you ever liked a product so much that you shared your opinion on social media? This can also be classified as physical evidence because you are sharing your experiences with the public.

Many social influencers promote and review products, helping the customer make a decision during the buying process. Successful companies can generate additional sales through positive customer experiences. If a customer's experience is so good that they start shouting it on social media, the product or brand will promote itself. The four P's of marketing product, price, place, and promotion are often referred to as the marketing mix.

These are the key elements involved in the commercialization of a good or service, and they interact significantly with each other. Taking all these elements into account is one way to approach a holistic marketing strategy. The classic definition of marketing is simply “putting the right product in the right place, at the right price, at the right time”. It just so happens that SEO does a lot of good by default.

When a user performs a search it is certainly the right time, and a search engine is usually the right place. However, we also need to make sure that the product and price are correct, after all, there will be a lot of competition on the results page of that search engine. And of course, digital marketing is more than just search engines, no matter how important they are. Who are your customers? What are your objectives? What jobs do they have to do so that you can do better? What are your pains? Ultimately, how does your product help your customers? Understanding your customer and how your product relates to their needs is critical to pricing and promoting your product (or service).

Your product or service is the foundation of your marketing approach. Price and promotion will be influenced by your product. Being found is only half the battle you have to convince potential customers that your product or service can offer. Price is intrinsically linked to value.

But the price must also take into account the price points established in your industry. If you are too expensive, your product will not sell, no matter how desirable it is. If you're too cheap, profit margins will be affected. There is something like a priced pendulum, where a lower price will usually generate more sales, but a higher price will generate more profit.

You have to find here what your perfect balance is, and that will depend on your market and lead generation strategies. Pricing is critical and you should carefully consider price points to make sure you can provide the service but still make a profit. Brand and online reputation will play a role in this, of course, but most of us aren't Apple, so you might be able to get 10 percent more expensive than a competitor if your product is the right one, but if you push too hard on pricing, you'll usually lose work. Where will customers search for your product? Will your customers look for you? Will you generate business through offline channels or in person? Does your marketing mix include a mix of online and offline marketing channels? Is the time of day a factor? Is there any seasonality in your market? Are there other external factors that can be leveraged to improve your marketing? So, there are a lot of moving parts here.

You can address the product, price, place and promotion in any order. And in all honesty, I tend to merge place and promotion when we do this for ourselves and our customers. It doesn't make sense to add some radical new features if they raise the price too much. You need to consider the market in which you operate and your competition.

The success of scalable marketing will largely depend on aligning all of these factors. If you measure the success of your SEO by the number of conversions you generate from organic traffic, then you can improve your SEO by adjusting the prices of your products. If you have a product that doesn't sell, try to consider each of these factors. Is it the product itself? Are they the prices? Or is your promotion just not up to par? Use the simple 4P framework to question your marketing and your results will only improve.

When first introduced, Borden's ideas greatly influenced the business world and were developed and refined over several years by other key players in the industry. For many companies, a lot of time and effort goes into the promotional element of the Digital Marketing combination. For example, McDonald's offers constant fast food, including burgers, fries, and chicken products, while Salesforce provides customer relationship management (CRM) software and marketing automation tools for businesses. Each of these P, or levers, can and should be used together to create the most effective marketing mix, ultimately resulting in sales and profit growth.

Like most brand marketing, the product was essentially the same from manufacturer to manufacturer, but marketing and the point of difference (commonly referred to today as the brand value proposition) was what made the branded product stand out and served as a platform for all the marketing surrounding that product. I'd love to hear what your favorite questions are about the marketing mix and if any of these ideas sparked your imagination as you prepare for your next campaign. The 8 P's of marketing may not be on the minds of every CEO, but for experienced salespeople, this set of basic questions can help open some doors in conversations. Neil Borden popularized the idea of the marketing mix and concepts that would later be known mainly as the four P's in the 1950s.

But the lesson for marketers is that just because you sell in the virtual space doesn't mean that quality should suffer or that it doesn't matter to the consumer. Often referred to as the marketing mix, the four Ps are limited by internal and external factors in the overall business environment and interact significantly with each other. . .

Heidi Sor
Heidi Sor

Hardcore coffee lover. Hipster-friendly web scholar. Subtly charming travel scholar. Avid music expert. Beer expert.