Here are the five types of ads you can put up on TikTok and drive traffic – top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects. After all, the content and style of TikTok content are different from those on other social media platforms. After all, the content and style of TikTok content are different from those on other social media platforms. The easiest way to find trending hashtags is by going to the “search section on TikTok, also known as the “discovery page.
And whatever you do, don't merely upload blatant ads – even official TikTok ads should provide value to your audience. You can get everything you need to launch an impactful marketing campaign. Also, remember that this isn’t Instagram.
What is the best strategy for TikTok?
Even if you intend to use influencers for the bulk of your TikTok marketing, you should still open an account for your brand, and use it to make and share some videos. Be strategic when filming your content so that you can show up with original content in both places without spending a ton of extra time creating content for your cross-channel marketing strategy. According to TikTok metrics, videos that fall between 21 and 34 seconds are ideal for video ads to be effective. While each may have similar interfaces short-form video, sound-on, customized discoverability it’s important to understand that to truly succeed you need to build different strategies for Instagram and TikTok marketing.