As the world has shifted to a more digital-focused society, digital marketing has become the most popular and effective form of marketing for many companies. From creating an online legal will to online substance abuse counseling, many businesses have moved their services to the digital space. Digital marketing makes it easier and faster to reach a wider audience, as well as allowing for more targeted advertising. It is no surprise that digital marketing is the fastest-growing industry in the world, and is essential for companies of all sizes. The main difference between digital and traditional marketing lies in the medium through which an audience finds a marketing message.
Traditional marketing uses traditional media such as magazines and newspapers, while digital marketing uses digital media such as social media or websites. Generally speaking, digital marketing is more cost-effective and can be more targeted, while traditional marketing can be more effective in reaching a wider audience. When deciding which type of marketing to use, it is important to consider your budget and target market. Digital marketing also offers more engagement options than traditional methods. Through channels such as social media, you can physically see what your audience thinks of your brand and your marketing efforts.
Additionally, since digital marketing is focused on providing useful information, your audience will know that you care more about building relationships than promoting your products on them. Outdoor advertising is one of the oldest forms of traditional marketing and is still one of the most effective. Traditional marketing consists of those channels that existed before all the new digital channels available to us. Unlike digital marketing, marketers can't keep track of who sees your ad or how they interact with it. To stay on top of your digital marketing game, you must be constantly researching the digital landscape.
Doing so will also allow you to gather valuable information about your audience immediately so you can create even more effective campaigns. Compared to traditional methods, where you may have to wait weeks or months to evaluate the results of a campaign, a digital campaign lets you know almost immediately how successful it was. It can be difficult for companies with small marketing budgets to compete for limited advertising space with companies that have more resources to invest. I understand that big corporations that have a lot of money can go for ATL, BTL and digital altogether, but SMEs should always go for digital solutions and IF they feel that their audience is not in digital, they should go for cheaper traditional marketing tactics. Digital marketing strategies are always evolving with new technologies and trends, such as voice search and the use of social networks. Each channel usually requires its own specialist, from search engine marketing to social media; each channel requires a professional to get the best bang for your buck.
