You'll never find someone who can handle all the responsibilities of digital marketing alone. And if you don't want to build a team yourself, consider hiring a marketing agency. That way, you can be sure it covers all the facets of digital marketing that would be lost with an individual marketing team. Being the only marketing person in your organization means you have to do everything yourself.
Marketing automation is your best friend when it comes to being a one-person marketing department. This is the million-dollar question and there is no easy answer. It depends a lot on the person in question. Both marketing and sales must work together within an Inbound strategy, it's true; Smarketing is one of the pillars of the inbound methodology.
But does this mean that a person can do both? Or what exactly does this mean? Being a one-person marketing department requires you to have extensive skills and experience. But hey, no one is perfect. With this in mind, be prepared to outsource some tasks and receive training in areas where you need advanced knowledge. I was responsible for partnerships, sponsors, everything related to the website and social media, advertising, earned media and email marketing.
In addition, individual marketing requires a certain amount of capital investment across the board, and many companies do not want or cannot provide sufficient funding to all relevant areas to make the initiative worth the effort. Sit back and develop a marketing strategy that details your marketing tasks for each quarter, month and week. As for marketing books, I read books like Value Proposition Design, The Long Tail and Everybody Writes. Especially when it comes to the amount of work solo marketing and communication professionals do on a daily basis. From that perspective, the four steps can be used as a kind of general checklist to guide your efforts in implementing a personalized marketing program.
It sounds so obvious when only I do it, but the truth is that when I worked as a solo marketing department, it was still me who did it. The hired person is likely to have strengths in some areas of marketing and feel woefully inadequate in others. Questions like “what marketing automation software do you use” or “how did you get management buy-in on a website redesign” helped me inform and lead my marketing strategy. Reviewing the list and analyzing the exercises will help you determine what type of personalized marketing program your company can implement immediately, what you need to do to position it for a large-scale initiative, and how to prioritize your plans and activities. This course, a step-by-step guide complete with digital lessons, worksheets and an interactive group, will give you a deep technical approach that will differentiate you as a marketing writer and your content as a valuable marketing tool for your organization.
Because of the unrealistic expectations of being an expert in everything in the marketing world, they cannot master the most important skills to help their company succeed. Content Marketing, Engineered guides business leaders and marketers through a proven and comprehensive content development process, from identifying who to write for and what to write for, to writing, publishing, promoting and measuring engaging content that turns curious leads into customers.
